Autonomous Lead Qualification & Enrichment Agent
01. The Problem
A rapidly growing B2B software firm was struggling with sales productivity. Sales account executives were spending upwards of 15 hours weekly conducting manual research on incoming prospect companies. This involved manually scraping company websites, tracking down key decision-maker credentials on LinkedIn, and searching for underlying software frameworks, which resulted in significant delays in outreach.
02. The Engineered Solution
We engineered an autonomous, multi-step lead enrichment agent utilizing the Claude API and n8n workflows. When a prospect submits a lead form, a webhook immediately triggers our pipeline. The agent scrapes the target organization's website, identifies their core business model, maps key technological dependencies, finds relevant decision-maker profiles, and synthesizes these insights into structured data. It then pushes this enriched record directly into the CRM within 10 seconds.
Key Measured Results
- 85% reduction in manual pre-call research time
- 32% increase in Sales Qualified Lead (SQL) conversion
- Instant real-time lead scoring within 10 seconds of form submit